Narrative story: William is a little boy youtuber famous for covering songs on his channel. In one of his videos he makes a drawing that goes viral, this drawing has great expressiveness: it transmits pleasure, happiness and also has a dynamic and fun outline that could only come out of the imagination and the outline of a child.

.

Fanta takes advantage of this graph of similarity with that of the successful Fido Dido of the competition “Seven Up” to produce a new version of its traditional variety but focused on children, with less sugar and the taste of William.

Success case where creative development is based on the capture of an external element, in turn forming an adequate adaptation, as opposed to an initial total internal development.

.

.

Year 2019