Bodymore
Comprehensive project for a multidisciplinary business model that combines the gym in its passive form with aesthetic treatments and nutrition advice, all within a 220 m2 space.
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In response to this, an image of pure lines and a neutral character was made so as not to highlight any discipline but that in turn encompasses all of them and transmits health plus well-being. Very important aspects such as privacy, circulation flows or light have been considered a priority in the design of the space, while in the graphic an attempt has been made to generate a base symbol accompanied by graphic attributes with greater personality. Also mention the importance of an exclusive furniture design created to harmonize and enhance the entire graphic and spatial image.
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As can be seen, all of this is captured in a good branding that shows and accompanies the entire set where the body is the fundamental nexus, which is defined (on the rise, in improvement, in short) in a "more" as a term, such as positive and active action.
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Year 2018-2015
The identity is presided over by a logo with a square background with rounded corners, which is replicated to form spaces or sections. This square evokes balance, calm and well-being, which are fundamental pillars of the company. The selected typeface is slim and light, forming an upward diagonal, where the "y" takes on an almost human shape and culminates in the "+" to convey that improvement.
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Regarding color, a wide color gamut has been ruled out, only enhancing the contrast of dark magenta (30, 100, 30, 60 in CMYK) with white. This combination is used almost entirely through flat colors, without blends or gradients. It is thus possible to transmit firmness and purity, important aspects in beauty.
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Finally, in the development of all the identity and advertising, the "aspergit" typography is used, even using it as a graphic resource, without forgetting the combination with the diagonals that denote progress and vitality.
Vinyl signage on the wall and doors that can also function as icons that become graphics.
Front and back of cards with a selective varnish claim.
Front, back and envelope of "gift vouchers" showing all the treatments for the customer to manually mark the chosen gift and thus increase their shopping experience.
(Click on image to get another view or here for the real image).
Inauguration advertising and facebook contest.
Claim silk-screened on textile.
Nutrition flyers in physical size 21x15mm.
Gymnastics flyers (front and back) in physical size 21x10mm in which the icon is dispensed with and the typography is used as graphics, to prioritize the elements and attract the observer.
Exterior roll-up with images of the 3 disciplines.
INTERACTIVE DESIGN. ( Video)
Designed to work in an integral way with all the elements. It duplicates the illuminated sign but dynamically expanding the information. Measures 130x130cm.
In the design of the space, the hall takes special importance, formulated to solve the separation between different areas of the premises.
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The room divider is the main element of this. Raised at medium height and perpendicular to the columns, it manages to provide the whole with a rectangular space where the client does not feel disoriented. He will be able to easily appreciate elements such as the counter that converges in an unobstructed way, and thanks to the arrangement of the colors he will remember the main hallmarks of the company.
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It has also been designed to gradually allow light to enter without explicitly showing the gym area. This is achieved thanks to two horizontal openings (skylight) in a square shape to establish a harmony with the identity. In addition, the space generated is used to place large decorative or advertising posters.
1. ROOM SEPARATOR
Made in Pladur, total longitudinal measurement 6 meters.
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2. Corporate color
RAL 4004 for plastic or metallic paint.
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3. Canvas or information / decorative panel
Measures 140x140 cm approx. Micro perforated canvas material.
4. Logo, corporate letter
70x70cm, thickness 19mm.
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6. Counter table chair
ENEA model.
6. Counter table chair
Co ncord model.
RESELF design. (See in section).
Views with informative / decorative canvases.
(Click on image to get another view).
Scheme of the room divider.
Distribution of the floor with rooms in m2.
3D study of space and its surroundings.
(Click on the image to obtain a view with divisions).
Panoramic hall and gym.
Top view with product promotion.
Room R2 - Nutrition and dietetics. (Click on the image to get a view of the interior).
Hall table for space. A low table has been chosen to the detriment of a higher counter because the company's needs require more personalized customer service.
Although it is designed to also be manufactured in larger industrial runs and its customization for other companies, it is based on the entire bodymás identity.
With clean and sober lines, it provides a visual game where the reflection of the material and the ambient lighting work to achieve it. It implicitly acquires reminiscences of the identity geometry such as the frontal diagonal or the radius of curvature which is facing the customer, transmitting warmth and closeness between the customer and the seller. It combines 2 gloss / matte materials in 19mm thick woods, with LED lighting.
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Also in conjunction with this design was the computer used by the company that can be viewed here.
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Construction plans with measurements and finishes.
-Top area in gloss white lacquered wood.
-Lower areas matte white textured melamine.
-Slot enabled for fixing the led luminaire.
-Lighting connection hole.
Construction details of the lumina
Render with welcome presentation.
Real image of the hall with the illuminated table.