Corporate identity
The identity is presided over by a logo with a square background with rounded corners, which is replicated to form spaces or sections. This square evokes balance, calm and well-being, which are fundamental pillars of the company. The selected typeface is slim and light, forming an upward diagonal, where the "y" takes on an almost human shape and culminates in the "+" to convey that improvement.
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Regarding color, a wide color gamut has been ruled out, only enhancing the contrast of dark magenta (30, 100, 30, 60 in CMYK) with white. This combination is used almost entirely through flat colors, without blends or gradients. It is thus possible to transmit firmness and purity, important aspects in beauty.
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Finally, in the development of all the identity and advertising, the "aspergit" typography is used, even using it as a graphic resource, without forgetting the combination with the diagonals that denote progress and vitality.
Year 2018-2015
Vinyl signage on the wall and doors that can also function as icons that become graphics.
Front and back of cards with a selective varnish claim.
Front, back and envelope of "gift vouchers" showing all the treatments for the customer to manually mark the chosen gift and thus increase their shopping experience.
(Click on image to get another view or here for the real image).
Inauguration advertising and facebook contest.
Claim silk-screened on textile.
Nutrition flyers in physical size 21x15mm.
Gymnastics flyers (front and back) in physical size 21x10mm in which the icon is dispensed with and the typography is used as graphics, to prioritize the elements and attract the observer.
Exterior roll-up with images of the 3 disciplines.
INTERACTIVE DESIGN. ( Video)
Designed to work in an integral way with all the elements. It duplicates the illuminated sign but dynamically expanding the information. Measures 130x130cm.